Business Name:ARoundTown
Description:ARoundTown is an augmented reality (AR) app that allows users to explore their local area through interactive AR experiences that highlight nearby businesses, promotions, and unique attractions. Users can scan locations with their smartphones to unlock digital content and exclusive deals.
Profitability:This idea capitalizes on the immersive and engaging nature of AR technology to enhance local business promotion and drive foot traffic to participating establishments. ARoundTown targets tech-savvy consumers, tourists, and urban explorers seeking interactive experiences.
Required Skills:AR development skills to create interactive AR content and experiences Marketing and user acquisition expertise to grow app downloads and user engagement Partnership building abilities to collaborate with local businesses for promotions User experience design proficiency for seamless AR navigation and content discovery
Go-To-Market (GTM) Strategy:Partner with local influencers to create AR experiences that showcase businesses and attractions. Offer exclusive in-app promotions and discounts for users scanning AR markers at businesses. Launch a social media campaign encouraging user-generated AR content and location tagging. Collaborate with local tourism boards to promote ARoundTown as a unique way to explore the area.