Business Name:AR StreetScene
Description:AR StreetScene transforms traditional outdoor advertising by incorporating augmented reality elements into billboards, bus shelters, and street signs. Brands can create interactive AR experiences that engage passersby and provide memorable brand interactions.
Profitability:Augmented reality outdoor advertising taps into the growing trend of AR technology and the desire for interactive experiences in public spaces. This idea targets brands looking to amplify their outdoor campaigns and captivate urban audiences.
Required Skills:Expertise in AR content development and integration with physical environments Creative design skills for developing engaging AR experiences Project management abilities to coordinate installations and maintenance Marketing knowledge to pitch AR outdoor campaigns to brands and agencies
Go-To-Market (GTM) Strategy:Partner with outdoor advertising agencies to offer AR extensions for their clients' campaigns. Host a launch event featuring live AR demonstrations to showcase the technology's capabilities. Collaborate with city authorities to secure prime locations for AR installations in high-traffic areas. Create a viral AR challenge that encourages users to interact with AR outdoor ads and share their experiences on social media.