Business Name:ARtify Ads
Description:Merge street art and augmented reality (AR) technology to create interactive advertising campaigns that bring static murals to life. By scanning the murals with a smartphone, viewers unlock hidden AR content, animations, and gamified experiences, transforming urban spaces into immersive brand showcases.
Profitability:This concept combines the appeal of street art with the interactivity of AR, providing brands with a cutting-edge way to engage with urban audiences. Ideal clients include companies seeking to create memorable and shareable experiences that resonate with tech-savvy consumers.
Required Skills:Expertise in AR development platforms and tools Collaboration with street artists for mural creation and AR integration Marketing skills to promote AR street art campaigns and attract brand partnerships Understanding of user experience design to ensure seamless AR interactions for viewers
Go-To-Market (GTM) Strategy:Partner with renowned street artists to create AR-enabled murals in high-traffic urban areas. Organize AR street art scavenger hunts to drive foot traffic and engagement with the campaigns. Collaborate with social media influencers and AR enthusiasts to amplify the reach and virality of the interactive street art experiences. Offer AR consultancy services to brands looking to incorporate AR elements into their marketing strategies beyond street art campaigns.