Business Name:BlockAd Verify
Description:BlockAd Verify is a blockchain-based platform that verifies the authenticity and performance of digital advertisements, combating ad fraud and ensuring transparency for brands and advertisers. By leveraging blockchain technology, this platform provides secure and reliable ad verification services.
Profitability:In an era where ad fraud and lack of transparency plague the digital advertising industry, blockchain-powered ad verification offers a trustworthy solution for brands seeking to validate their ad placements and optimize campaign performance.
Required Skills:Proficiency in blockchain technology and smart contract development Knowledge of digital advertising ecosystems and ad verification processes Cybersecurity expertise to ensure data integrity and fraud prevention Sales and negotiation skills to onboard advertising agencies and brands
Go-To-Market (GTM) Strategy:Collaborate with ad networks and SSPs to integrate BlockAd Verify into their ad serving platforms. Participate in industry conferences and forums to educate stakeholders on blockchain ad verification benefits. Offer a pilot program to select brands to demonstrate the platform's effectiveness in combating ad fraud. Publish thought leadership content on ad fraud prevention and blockchain's role in enhancing ad transparency.