Business Name:BlockAd Trust
Description:BlockAd Trust is a blockchain-based ad verification platform that ensures transparency and authenticity in digital advertising campaigns. By leveraging blockchain technology, advertisers can track ad placements, verify impressions, and prevent ad fraud effectively.
Profitability:Ad fraud and lack of transparency are significant challenges in the digital advertising industry, leading to wasted ad spend and mistrust. BlockAd Trust offers a solution that enhances trust between advertisers and publishers, making it appealing to brands seeking reliable ad verification.
Required Skills:Knowledge of blockchain technology and smart contracts Understanding of digital advertising ecosystem and ad verification processes Software development skills to create and maintain the blockchain platform Marketing skills to educate the industry about the benefits of blockchain in ad verification
Go-To-Market (GTM) Strategy:Partner with ad tech companies and digital agencies to integrate BlockAd Trust into their ad serving platforms. Attend industry conferences and events to showcase the platform's capabilities and network with potential clients. Offer case studies and whitepapers on the effectiveness of blockchain ad verification in reducing ad fraud and improving campaign performance. Collaborate with industry influencers to advocate for blockchain adoption in digital advertising and build credibility for BlockAd Trust.