Business Name:AdChain Verify
Description:This business leverages blockchain technology to provide transparent and verifiable ad verification services to brands and agencies. By recording ad placements and engagements on a secure blockchain ledger, the service ensures ad performance metrics are accurate and fraud-free.
Profitability:The trust and security offered by blockchain verification appeal to brands seeking reliable ad performance data and protection against ad fraud. Ideal customers include digital advertisers, ad agencies, and brands with high ad spend budgets.
Required Skills:Proficiency in blockchain technology and smart contract development Knowledge of digital advertising ecosystems and ad verification processes Data analytics skills to interpret blockchain-recorded ad data for clients Legal understanding of privacy and data protection regulations in advertising
Go-To-Market (GTM) Strategy:Partner with industry associations and ad tech platforms to promote the benefits of blockchain ad verification. Offer pilot programs to showcase the accuracy and transparency of the blockchain-powered service to potential clients. Attend ad tech conferences and events to network with decision-makers in the digital advertising space. Create thought leadership content to educate the market on the advantages of blockchain in ad verification and fraud prevention.