Business Name:EngageAd
Description:Interactive digital billboards that engage viewers through gamification, polls, and real-time interactions. These billboards utilize sensors and AI to customize content based on viewer demographics and behavior, creating a dynamic and personalized advertising experience.
Profitability:This idea is lucrative as it offers a novel way for advertisers to capture audience attention and gather valuable data on consumer preferences. Ideal for targeting tech-savvy urban populations and event venues seeking experiential marketing.
Required Skills:Knowledge of digital signage technology and software Understanding of audience engagement strategies Basic programming skills for interactive features Creative content creation abilities
Go-To-Market (GTM) Strategy:Partner with popular event venues and shopping centers for initial installations. Run social media campaigns showcasing the interactive nature of the billboards. Offer free trials to businesses to demonstrate the effectiveness of interactive ads. Create buzz by hosting interactive challenges or contests with prizes.