Business Name:AdLocalize
Description:AdLocalize is a digital advertising platform that allows businesses to create and display geotargeted digital billboard ads on a network of screens located in high-visibility areas within a specific locality. The platform offers real-time ad customization and performance tracking for advertisers.
Profitability:This concept leverages the impact and reach of digital billboards in capturing local audiences and driving brand awareness. AdLocalize targets businesses, event organizers, and marketing agencies looking for a dynamic and cost-effective way to showcase ads in targeted locations.
Required Skills:Knowledge of digital advertising platforms and programmatic ad buying Graphic design skills for creating visually appealing digital ad content Data analytics proficiency to measure ad performance and optimize campaigns Sales and customer management skills to onboard advertisers and manage partnerships
Go-To-Market (GTM) Strategy:Partner with local property owners to secure prime locations for digital billboard installations. Run a pilot campaign offering discounted rates for early adopters and local businesses. Utilize geofencing technology to target ads based on user proximity to billboard locations. Collaborate with local events and community organizations to feature event-specific ads on the platform.