Business Name:DrivePass Club
Description:The Car Subscription Club offers members access to a fleet of premium and exotic cars for a monthly subscription fee. Members can switch between different car models based on their preferences and needs, enjoying a hassle-free car ownership experience.
Profitability:Targeting car enthusiasts, travelers, and individuals seeking flexibility in car ownership, the Car Subscription Club provides a luxurious and cost-effective way to experience a variety of high-end vehicles without the commitment of ownership.
Required Skills:Knowledge of luxury car brands and models Experience in fleet management and logistics Customer service skills for managing member inquiries and requests Marketing expertise to attract high-end clientele and promote exclusive club benefits
Go-To-Market (GTM) Strategy:Collaborate with luxury hotels and resorts to offer exclusive club membership packages to their guests. Host exclusive car showcase events for potential members to test drive and experience the club's fleet. Utilize influencer partnerships to showcase the club's premium car collection and membership benefits. Offer referral incentives and loyalty rewards to existing members for expanding the club's membership base.