Business Name:Wheels on Demand
Description:Wheels on Demand offers a subscription-based service where customers can access a fleet of vehicles on a flexible basis. Subscribers can choose from a range of cars, trucks, and SUVs based on their needs and preferences.
Profitability:This innovative model caters to individuals who prefer access over ownership and desire the convenience of switching vehicles according to their lifestyle. The target market includes urban dwellers, travelers, and those seeking hassle-free transportation solutions.
Required Skills:Knowledge of car rental and leasing industry trends Subscription service management experience Customer relationship management skills for personalized service offerings Financial planning and pricing strategy expertise
Go-To-Market (GTM) Strategy:Collaborate with car manufacturers for a diverse vehicle fleet selection Launch promotional campaigns targeting urban professionals and frequent travelers Offer referral incentives and loyalty rewards for existing subscribers Utilize app-based booking and reservation systems for seamless user experience