Business Name:PocketChange
Description:An investment platform designed specifically for Gen Z users, offering micro-investment options in fractional shares, cryptocurrencies, and socially responsible funds. The platform gamifies investing to engage young users and promote financial literacy.
Profitability:The business targets the tech-savvy Gen Z demographic interested in investing but with limited capital. By offering low-cost investment opportunities and a user-friendly interface, PocketChange aims to attract a new generation of investors.
Required Skills:Understanding of investment trends and preferences among Gen Z Experience in fintech development and app design Knowledge of gamification strategies to enhance user engagement Marketing skills to appeal to a younger audience through social media
Go-To-Market (GTM) Strategy:Collaborate with popular Gen Z influencers for platform promotion Host virtual investment challenges and contests to drive user participation Utilize video content on platforms like TikTok and YouTube to showcase investment opportunities Offer referral bonuses for users who invite friends to join the platform