Business Name:Money Matters at Work
Description:Offering virtual financial wellness workshops and seminars to companies and organizations as an employee benefit. The workshops cover topics like budgeting, retirement planning, investment basics, and debt management to improve employees' financial literacy and well-being.
Profitability:This business model targets corporate clients seeking to enhance employee satisfaction and productivity through financial wellness programs. The ideal customers are medium to large companies looking to invest in their employees' financial education.
Required Skills:Expertise in financial education, workshop facilitation, and public speaking Knowledge of employee benefits and corporate wellness programs Ability to tailor financial content to diverse audiences and company cultures Networking and sales skills to pitch services to HR departments
Go-To-Market (GTM) Strategy:Partner with HR consulting firms to offer bundled financial wellness packages Utilize LinkedIn for B2B marketing and outreach to HR professionals Provide customized workshop samples to companies to showcase value Offer discount incentives for early adopters of the financial wellness program