Business Name:ScentCraft
Description:ScentCraft is an online studio where customers can create their custom fragrances by selecting individual notes, concentrations, and bottle designs. The platform offers a guided experience with expert perfumers providing suggestions and blending techniques virtually.
Profitability:This business idea taps into the desire for unique and personalized scents. The ideal customers are fragrance enthusiasts, gift shoppers looking for bespoke presents, and individuals seeking signature scents that reflect their personality.
Required Skills:Knowledge of fragrance families and blending techniques Creativity in developing unique scent combinations Strong olfactory senses and the ability to differentiate scents Customer service skills to guide clients through the fragrance creation process
Go-To-Market (GTM) Strategy:Offer virtual fragrance workshops and demonstrations to engage the audience. Collaborate with beauty subscription boxes for product features. Launch a referral program rewarding customers for sharing their custom fragrances. Utilize social media platforms like Instagram for visual storytelling and showcasing the fragrance creation process.