Business Name:Craft & Pour Club
Description:Curate and deliver DIY craft cocktail kits to subscribers, providing all the ingredients, recipes, and tools needed to create unique and artisanal cocktails at home. Each kit includes premium spirits, mixers, garnishes, and step-by-step instructions for a personalized mixology experience.
Profitability:This subscription service taps into the trend of experiential consumption and the growing interest in home mixology. Targeting cocktail enthusiasts, home entertainers, and gift-givers seeking curated experiences, the business can generate revenue through monthly subscriptions and one-time purchases.
Required Skills:Mixology knowledge to curate cocktail recipes and ingredients Packaging and logistics expertise for assembling and shipping the cocktail kits Marketing and branding skills to attract subscribers through online platforms and social media Customer service abilities to address inquiries, feedback, and customization requests
Go-To-Market (GTM) Strategy:Collaborate with local distilleries and beverage brands to feature their products in the cocktail kits Partner with influencers and lifestyle bloggers to promote the subscription service and showcase cocktail creations Offer themed cocktail kits for holidays, seasons, or special occasions to drive sales and engagement Provide virtual mixology tutorials or live cocktail-making sessions for subscribers to enhance their at-home drinking experience