Business Name:PeerFund
Description:PeerFund is a subscription-based platform that connects borrowers seeking affordable loans with individual lenders looking to earn competitive returns. Subscribers can either offer loans to borrowers or invest in loan portfolios, facilitating a transparent and community-driven lending ecosystem.
Profitability:This idea disrupts traditional lending models by cutting out intermediaries and offering competitive rates to both borrowers and lenders. Targeting individuals interested in alternative investment opportunities and social lending, PeerFund creates a win-win scenario for all participants.
Required Skills:Understanding of lending regulations and risk management practices Strong communication skills to facilitate borrower-lender interactions Data analysis skills to assess borrower creditworthiness and evaluate loan performance Marketing skills to attract both borrowers and lenders to the platform
Go-To-Market (GTM) Strategy:Partner with financial advisors and credit unions to promote PeerFund as a reliable investment option. Utilize targeted social media campaigns to reach potential borrowers looking for affordable loan options. Host educational webinars on peer-to-peer lending and the benefits of joining the platform as a subscriber. Offer referral bonuses to existing subscribers who bring in new participants to expand the lending network.