Business Name:LendWise
Description:A subscription-based platform connecting lenders with borrowers for peer-to-peer lending opportunities. The platform facilitates secure transactions, risk assessment, and personalized lending options for both parties.
Profitability:Peer-to-peer lending offers an alternative investment and borrowing option outside traditional financial institutions. The platform targets individuals looking to diversify their investment portfolios or access loans with competitive rates and terms.
Required Skills:Understanding of lending regulations and risk management Proficiency in developing secure online platforms Marketing skills to attract lenders and borrowers to the platform Customer service skills to support users and ensure a positive experience
Go-To-Market (GTM) Strategy:Offer incentives for early lenders and borrowers to join the platform, such as reduced fees or interest rates. Partner with financial influencers or bloggers to promote the platform and attract a wider audience. Utilize targeted online advertising to reach potential users interested in peer-to-peer lending opportunities. Implement a referral program for existing users to bring in new participants and expand the platform's user base.