Business Name:ProcurePro Academy
Description:An online training platform offering courses and resources on government procurement processes, contract management, and supplier diversity. The platform caters to procurement professionals, small businesses, and government agencies seeking training and certification.
Profitability:The platform generates revenue through course fees, corporate training partnerships, and certification programs. Target clients include procurement professionals, small business owners, and government employees involved in purchasing.
Required Skills:Procurement expertise with knowledge of government contracting regulations Instructional design skills for creating engaging online courses and resources Sales and business development abilities to attract corporate clients and government agencies Communication skills for delivering virtual training sessions and webinars
Go-To-Market (GTM) Strategy:Offer free introductory courses to showcase the platform's value and expertise. Partner with industry associations and certification bodies to promote the training programs. Utilize targeted LinkedIn advertising to reach procurement professionals and government buyers. Collaborate with diversity and inclusion organizations to offer specialized training on supplier diversity.