Business Name:Mixology Masters
Description:Mixology Masters hosts virtual cocktail making workshops where participants learn to craft cocktails from professional mixologists. Each workshop includes a cocktail kit with ingredients delivered to participants, making it a fun and interactive experience for cocktail enthusiasts and social gatherings.
Profitability:The business idea taps into the cocktail culture trend and the demand for unique at-home experiences. Target customers include cocktail aficionados, individuals hosting virtual parties, and companies seeking virtual team-building activities.
Required Skills:Mixology knowledge and cocktail crafting skills Experience in sourcing and packaging cocktail ingredients Event planning and coordination skills for virtual workshops Creative marketing strategies to attract participants
Go-To-Market (GTM) Strategy:Partner with liquor brands for sponsorship and promotion of workshops. Collaborate with event planning platforms to reach a broader audience for private workshops. Utilize social media influencers and lifestyle bloggers for workshop endorsements and visibility. Offer themed workshops based on seasons, holidays, or popular cocktail trends to attract diverse participants.