Business Name:GigGuard
Description:GigGuard provides microinsurance policies specifically designed for gig workers, offering affordable coverage for short-term gigs, projects, or freelance work. The policies can be purchased on-demand through a user-friendly app, providing instant protection for various gig-related risks.
Profitability:The gig economy is growing rapidly, creating a demand for flexible insurance solutions tailored to gig workers. GigGuard targets freelancers, independent contractors, and part-time workers who need insurance coverage only during specific job engagements.
Required Skills:Knowledge of insurance product development and pricing strategies Experience in app development for seamless user experience Understanding of gig economy trends and the needs of gig workers Strong negotiation skills to collaborate with insurance underwriters for customized policies
Go-To-Market (GTM) Strategy:Partner with popular gig platforms such as Upwork, Fiverr, and TaskRabbit to offer GigGuard insurance as an add-on service during project bookings. Utilize targeted digital ads and social media campaigns to reach gig workers actively seeking insurance solutions. Collaborate with gig worker associations and online communities to raise awareness about the importance of gig-specific insurance coverage. Offer a referral program where existing users can earn discounts by referring other gig workers to GigGuard.