Business Name:GlowCraft Creations
Description:GlowCraft Creations offers artisanal candle making kits that provide customers with all the necessary materials and instructions to create their own customized candles at home. The kits feature high-quality wax, scents, wicks, and decorative elements for a unique and therapeutic crafting experience.
Profitability:The trend of DIY crafts and self-care activities has surged in popularity, making artisanal candle making a sought-after hobby. The target audience includes craft enthusiasts, gift givers, and individuals looking for creative outlets.
Required Skills:Knowledge of candle making techniques and safety practices Creativity in designing appealing candle scents and aesthetics Packaging and branding skills to create visually appealing kits Customer service skills for addressing inquiries and providing support
Go-To-Market (GTM) Strategy:Collaborate with lifestyle influencers and YouTubers for product reviews and tutorials. Host virtual candle-making workshops or classes to engage with customers and showcase the kit's contents. Partner with subscription box services to feature the kits as a monthly DIY project. Create engaging social media content showcasing customer-created candles and promoting upcoming kit releases.