Business Name:ScentCraft Studios
Description:ScentCraft Studios offers artisanal home fragrance workshops where participants can create custom scented candles, diffusers, and room sprays using high-quality ingredients and essential oils. The workshops provide a hands-on experience in crafting personalized home fragrances.
Profitability:This idea taps into the growing market for experiential and personalized home decor products, appealing to individuals seeking unique scents for their living spaces. The target audience includes fragrance enthusiasts, gift givers, and those interested in DIY home decor projects.
Required Skills:Knowledge of fragrance blending and essential oil properties Hands-on crafting skills for candle and diffuser making Event planning and workshop facilitation skills for hosting engaging sessions Marketing and branding skills to promote the workshop experience and attract participants
Go-To-Market (GTM) Strategy:Collaborate with local event venues and craft stores to host fragrance workshops. Offer themed workshop sessions for seasonal scents, aromatherapy blends, or custom fragrance creations. Partner with wedding planners and event coordinators for bridal shower and group workshop bookings. Utilize social media platforms for visual content showcasing the workshop process and final products.