Business Name:Wick & Pour Kits
Description:An online store that sells DIY candle making kits containing all the necessary materials and instructions for customers to create their custom candles at home. The kits can include different scents, colors, and designs for a personalized touch.
Profitability:This idea is profitable as it capitalizes on the trend of DIY activities and the growing popularity of handmade goods. The target market includes craft enthusiasts, gift givers, and individuals seeking creative hobbies.
Required Skills:Knowledge of candle making techniques and safety procedures Creativity in designing unique candle scents and colors Packaging and presentation skills for assembling the DIY kits Basic e-commerce skills for managing online sales
Go-To-Market (GTM) Strategy:Collaborate with lifestyle bloggers and craft influencers for product reviews. Create engaging video tutorials showcasing the candle making process. Offer subscription options for monthly DIY candle kits to retain customers. Run social media contests to engage the community and generate buzz.