Business Name:Waxcraft Wonders
Description:Waxcraft Wonders specializes in creating personalized handmade candles, allowing customers to choose scents, colors, and designs to suit their preferences. From scented jar candles to decorative wax melts, each candle is crafted with care and creativity.
Profitability:The allure of personalized gifts and the growing popularity of aromatherapy make this business idea profitable. The target market includes gift buyers, home decor enthusiasts, and individuals seeking unique and customizable candle options.
Required Skills:Candle-making skills for crafting and molding wax products Knowledge of fragrance blending and candle scents Design skills for creating visually appealing candle presentations Packaging skills for enhancing the aesthetic appeal of the candle products
Go-To-Market (GTM) Strategy:Collaborate with lifestyle bloggers and influencers for product reviews and gift guides. Utilize social media platforms like Pinterest and Etsy for showcasing custom candle designs. Create themed candle collections for special occasions like holidays or celebrations. Participate in local craft markets and pop-up events to reach a wider audience of candle enthusiasts.