Business Name:Influencity Connect
Description:Creating an online platform that connects local influencers with small businesses for collaboration on marketing campaigns. The platform facilitates partnerships, tracks performance metrics, and ensures seamless communication between influencers and businesses.
Profitability:The influencer marketing industry is booming, with a growing emphasis on micro and local influencers. This platform targets small businesses seeking cost-effective ways to reach their local audience through authentic influencer partnerships.
Required Skills:Knowledge of influencer marketing trends and best practices Strong negotiation and communication skills Tech-savvy to manage the platform efficiently Marketing and branding expertise
Go-To-Market (GTM) Strategy:Collaborate with local influencers to promote the platform and attract other influencers and businesses. Offer a free trial period for businesses to test the platform and experience its benefits. Host webinars or workshops on the importance of local influencer partnerships for small businesses. Utilize social media ads targeting businesses and influencers in your local area.