Business Name:Influenza Digital
Description:A virtual agency that connects businesses with virtual influencers for marketing collaborations. These influencers are AI-generated avatars or virtual personalities with large followings on social media platforms. The agency facilitates partnerships and campaigns between brands and virtual influencers to reach a digitally savvy audience.
Profitability:This idea is lucrative as it taps into the growing trend of virtual influencers, who appeal to Gen Z and millennial audiences. The target clients are brands looking for innovative ways to engage with younger demographics through virtual personalities.
Required Skills:Understanding of social media platforms and influencer marketing trends Ability to negotiate and manage influencer partnerships Creative thinking to develop unique marketing strategies Knowledge of virtual avatar creation tools or agencies
Go-To-Market (GTM) Strategy:Create a visually engaging website showcasing successful collaborations and virtual influencers. Partner with virtual influencer agencies to source talent for campaigns. Host virtual events or campaigns to attract brands and showcase the impact of virtual influencers. Utilize AI-powered analytics to track campaign performance and provide data-driven results to clients.