Business Name:Wick & Pour Workshops
Description:Wick & Pour Workshops offers hands-on DIY candle-making kit workshops where participants can create their personalized scented candles. The workshops provide all the materials, guidance, and creative freedom for attendees to craft unique candles.
Profitability:The DIY and self-care trend has fueled the demand for experiential workshops like candle-making. The target audience includes craft enthusiasts, gift seekers, and individuals looking for creative outlets and relaxing experiences.
Required Skills:Candle-making knowledge and expertise in scent blending Workshop facilitation and instructional skills Creative packaging and presentation skills for the candle-making kits Customer service skills to guide and assist workshop participants
Go-To-Market (GTM) Strategy:Collaborate with local craft stores or event spaces to host the Wick & Pour Workshops. Utilize social media platforms to showcase the candle-making process and highlight workshop outcomes. Offer thematic workshops for special occasions like holidays or celebrations to attract diverse audiences. Provide take-home kits for workshop participants to continue their candle-making journey at home.