Business Name:SilverTech Academy
Description:SilverTech Academy is a subscription-based online platform that offers digital skill development courses tailored for seniors. The curriculum includes basic computer skills, internet navigation, social media usage, and cybersecurity awareness, empowering older adults to stay connected and informed in the digital age.
Profitability:As the senior population becomes more tech-savvy, there is a growing market for digital education tailored to their needs. SilverTech Academy targets retirees, senior centers, and assisted living communities seeking to enhance their digital literacy skills.
Required Skills:Patience and empathy for teaching older adults Proficiency in basic computer skills and software applications Knowledge of cybersecurity best practices Ability to create engaging and easy-to-follow online courses
Go-To-Market (GTM) Strategy:Collaborate with senior centers and retirement communities to offer group discounts for course subscriptions. Run social media campaigns targeting adult children looking to gift digital skills courses to their parents or grandparents. Host webinars on tech topics relevant to seniors to attract new subscribers. Partner with organizations focused on aging and technology for cross-promotional opportunities.