Business Name:Pen & Progress
Description:Offering interactive writing workshops tailored for corporate teams and organizations to enhance communication skills, creativity, and teamwork through collaborative writing exercises, storytelling techniques, and group feedback sessions.
Profitability:Corporate training programs focusing on soft skills like writing are in high demand to improve employee engagement and productivity. This idea caters to businesses looking to invest in professional development and team-building activities.
Required Skills:Facilitation skills for leading group workshops Curriculum design for writing exercises and activities Business development skills for pitching to corporate clients Understanding of corporate training needs and trends
Go-To-Market (GTM) Strategy:Offer a free trial workshop to showcase the benefits to potential corporate clients. Partner with HR consultants or team-building agencies for referrals. Create case studies highlighting the positive impact of the workshops on teams. Attend industry conferences and networking events to connect with decision-makers.